Use Pokemon Go to grow through leverage, brand awareness and engagement

Pokemon Go is the new and very popular mobile game which allows people to play the original very popular game in the real world.  

Pokemon Go is based on another popular mobile app, Google Maps.  

The combination of these two big boys offers your business great ways to grow through three killer marketing activities: leverage, brand awareness and engagement.

 

Leverage the popularity of Pokemon Go

Tweet by @haztelf "When Eevee comes out for a drink with the lads #AdelaideOval #PokemonGO"
Tweet by @haztelf “When Eevee comes out for a drink with the lads #AdelaideOval #PokemonGO”

Pokemon Go works on providing information to a person about where Pokemon characters live based on their geographic location (geolocation) through an internet-enabled device, such as a mobile phone or tablet.  This location-based activity offers businesses lots of opportunities to leverage this popular game.

Adelaide Oval recently used its giant outdoor screens on its outer walls to notify passersby that “Eevee lives here”. This clever bit of leverage marketing now encourages Pokemon Go players to detour off of their given path to visit Adelaide Oval in an attempt to catch Eevee.  And, while they are there they are ‘taking a tour’ and/or ‘having a refreshment’ at the Oval.

Pokemon Go players, and non-players alike, are also snapping images of their encountered Pokemon on their mobile devices and sharing this information with their networks via their favourite social media eg Instagram, Snapchat, Facebook and Twitter.  The clever ones also include the hashtag of their location eg #adelaideoval.

Build brand awareness by getting your name in the game

CC-BY image from Wikipedia - Google Maps pin
CC-BY image from Wikipedia – Google Maps pin

Pokemon Go encourages people to explore their physical environment and beyond.  As it is based on Google Maps, real local landmarks in the area, like businesses and public places, are identified in game on a person’s screen near where the Pokemon live.

Getting your business’s name in the game means that it will remind people playing the game in your local vicinity about your business .  It will also highlight your business to new people exploring your area on their Pokemon expeditions.

To get your business on Google Maps you need to join “Google my business”.  There are many benefits to doing this apart from ‘getting your name in the game’ such as ensuring that the Google search engine presents the correct information about your business on an organic web search, instead of what whatever it finds itself online.

Engage ‘em all

CC0 Public Domain image by stux on Pixabay
CC0 Public Domain image by stux on Pixabay

Now the Pokemon Go crazy won’t be here forever, and it won’t be long before some other geolocation game will takes its place, but in the meantime it’s certainly flavour of the month, so use this opportunity to engage with your online audience.  

If you have a Pokemon or two living near your business, then screenshot them or take a video of them in game and post this to your social media profiles.  Then ask your followers whether they have caught these Pokemon near your business. And don’t forget to use the #PokemonGO hashtag as this will help encourage more people to your locality, and it will also help you pick up a few more followers.

Then do another social media post which encourages people who have caught the Pokemon near your business to post something about this.  You can do this by offering a discount or 2 for 1 offer if people tag your business in their post. This will also encourage people to buy from or engage with your business.

 

Remember, Pokemon Go isn’t just for children.  People of all ages play this game so really think outside the square in this space.  Also, keep an eye on other geolocation apps or apps with geolocation functionality to see how you can also use them to leverage, build brand awareness and engage with people online so you can ‘Catch em all’ and grow your business.

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If you would like to learn about using geolocation apps like Pokemon Go to grow your business, check out the Online Business Essentials Workshop being run for Polaris Business and Innovation Centre at Mawson Lakes (Adelaide) on 31 August.

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success using leverage, brand awareness and online engagement to grow your business.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Simple steps to online success using social media

Using social media is an important ingredient to your business’s online success.  As highly interactive online spaces which are available to anyone, social media sites have grown to be one of the best ways to connect with your customers.

Social media sites should be your number 1 port of call for marketing your business and to be driving people to your website.  This is done through a ‘front of mind’ approach.  This means that through regular social media communications, when someone is looking for your types of goods / services, they are more likely to think of your business.

To help you understand this more, consider these four simple steps to online success using social media to get you on to, or reconnect you with, your social media journey:

1. Determine your social media goal 

Public domain image from: http://www.publicdomainpictures.net/view-image.php?image=3029&picture=goal
Public domain image from: http://www.publicdomainpictures.net/view-image.php?image=3029&picture=goal

Social media is so successful as it allows people to easily interact and communicate online on a regular basis, hence the ‘social’ part of social media.  So it is important, therefore, that you do not use this space to simply sell your business but rather socialise your business.

When considering your online success using social media, consider the many aspects that these services offer your business, then set your social media goal, such as: brand awareness, educating your marketplace, building brand loyalty, establishing yourself as an expert, or simply improving customer service or helping you with your market research.  

Determining your social media goal is done through knowing who your ideal customer is and understanding their pain or gain point, then ‘speaking’ to them about this pain or gain point through social media.  This message should also always keep in mind the WIIFM (what’s in it for me) of your ideal customer.  That is, what’s in it for your ideal customer to take the time to interact with your social media posts.

2. Determine which social media sites are the right fit

CC0 Public Domain image from https://pixabay.com/en/photos/task/
CC0 Public Domain image from https://pixabay.com/en/photos/task/

The term social media includes Facebook and YouTube, to LinkedIn and Twitter, to Instagram and Snapchat, and many, many more.  However, each of these sites offers a unique service to their users, so you don’t need to be across all of them.

To determine which ones are the right ones for your business, consider who is your ideal customer and where are they likely to be ‘hanging out’ online.  For example, if you are a retail / personal services ‘business to consumer’ type business, then Facebook, YouTube and Instagram are where your ideal customers are likely to be.  However, if you are a professional services ‘business to business’ type business, then LinkedIn, YouTube and Snapchat are morely likely to be where you will find your ideal customers.  

This smorgasbord of choice often makes it hard for a small business person to know where to get started, so until you know exactly which social media sites will work for your business, stake your claim in all of the big ones that you are likely to trial.  This means, create a profile for your business in the main ones even if you don’t use them in the short term.  This will ensure that someone else doesn’t get this profile before you, and then want to sell it to you as your business grows.

3. Determine the what, when and who 

CC0 Public Domain image by Peggy Marco - https://pixabay.com/en/question-mark-question-response-1019993/
CC0 Public Domain image by Peggy Marco – https://pixabay.com/en/question-mark-question-response-1019993/

The next hurdle small businesses grapple with in their ‘I know social media is good for my business, but I don’t know where to start or what to do’ journey is what to post, when to post and who will do the posting, so it is very important to plan this out.

Knowing what to post goes back to:

  • what is your social media goal, and
  • understanding who is your ideal customer and how you are helping them through social media

These messages can come from you and your business or you can source them through curating current information that is happening in your industry through services like “Google Alerts” which regularly brings the latest news to your inbox.

Consistency of when you post is important as consistency builds the perception of trust and reliability in people’s minds about your business.  Consistency can mean posting once an hour, once a day, or once a week depending on your social media goal.  What’s really important, however, is that you set your benchmark for consistency and you stick to it.  You will also need to decide who will be responsible for your social media campaign – will it be you or will employ you someone to do it or outsource it another company.

4. Determine if it’s really all worth it

CC0 Public Domain image from https://pixabay.com/en/photos/good/?image_type=vector
CC0 Public Domain image from https://pixabay.com/en/photos/good/?image_type=vector

As you can see, social media offers your business many ways to help your business succeed online, however, it does take time and possibly money if you are paying someone else to help you do it, so it’s important to determine whether it’s all worth it.

This means that you need to be clear about what your goal is for achieving online success using social media, as discussed above.  This goal needs to be easily measured, for example: increase the traffic to your website by 20% within 6 months.

Once you have this measurable goal, it’s now time to determine how well you are on track in achieving it.  Unlike traditional advertising medium like newspapers, magazines and radio, social media offers plenty of free information to help you do this through the data it collects about your social media interaction, as well as Google Analytics, which provides information about which social media sites are bring people to your website.  

Being ‘in’ social media means that you have lots of wonderful opportunities for online success, so ensure that you set yourself up right by planning, resourcing and evaluating the journey.

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If you would like to learn how to be successful online, check out the “Online Business Solutions program being run online for Eastside Business Enterprise Centre with onlineiq:

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success using social media.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Online success: Evaluating the journey and moving forward

You’ve come on a journey over the last four months of setting and achieving your goals for online success based on:

It’s now time to evaluate whether your online success has been all worthwhile and moving forward, by:

  1. Analysing data as your point of difference 

    CC0 Public Domain image from https://pixabay.com/en/photos/data/
    CC0 Public Domain image from https://pixabay.com/en/photos/data/

Data to your business is like the blood to your body.  You know it’s there but you don’t pay too much attention to it. However, this mindset can be the death nail to both you and your business if you don’t monitor it properly to ensure it is healthy.

One of the killer features of online technologies is that they gather a lot of data through logs and reports.  Data from websites, social media sites and Google Analytics provides you with insights into:

  • Who is interested in your business
  • How people are finding your business online, and
  • How they are interacting with your online information

When analysing your data analytics, determine how your online success is providing your business with a point of difference from your competitors.  This data should be used to complement traditional data such as financial reports.

  1. Planning for the solution after next

CC0 Public Domain image from https://pixabay.com/en/photos/solution/
CC0 Public Domain image from https://pixabay.com/en/photos/solution/

One thing the second decade of the 21st Century hasn’t been is a time to sit and watch.  Change is the only constant, so listening to business and consumer trends, and futurists, will help you plan for your solution after next.

A solution after next starts by determining what you want to achieve in the next 3-5 years, and then when making decisions about how to get there.  You need to take into consideration what the world and your business will be like in the time period after that eg in about 8-10 years.

By taking into account likely situations and solutions of the future, this will influence the decisions that you make now and ensure that have the horizon in sight, looking for those oncoming disruptors to you and your business.

  1. Being a “give it a go to grow” business 

    CC0 Public Domain image by bykst - https://pixabay.com/en/growth-chart-map-graph-arrow-1140534/
    CC0 Public Domain image by bykst – https://pixabay.com/en/growth-chart-map-graph-arrow-1140534/

Your journey for online success has hopefully highlighted that you need a “give it a go to grow” attitude.  That is, growing from a business perspective, as well as an individual perspective.

Successful entrepreneurs will tell you to “fail fast, learn quickly and move on”.  You should apply this mindset to your journey for online success.  You need to recognise that there are trials and tribulations when having a go, but taking a risk and learning something is better than just pondering what could have been.

Encouraging your staff to have a ‘give it a go to grow’ attitude is important.  Preparing them to work in semi-autonomous team environment, where they are empowered through systems and guidance to run your business will enable you to grow your business very quickly.

  1. Recognise, reward, recognise, reward

CC0 Public Domain image from https://pixabay.com/en/photos/loyalty/
CC0 Public Domain image from https://pixabay.com/en/photos/loyalty/

People are the heart and sole of our business, whether they be advocates, customers, suppliers or staff.  Without them, there is no business, so recognising and rewarding people for their efforts is the key to your online success.

Recognition and reward for online success does not always have to be managed and administering by you.  Creating recognition and reward frameworks such as:

  • Referral / loyalty schemes for advocates and customers
  • Quality product / service awards for suppliers
  • Exceptional customer service celebrations for staff

means that anyone in your organisation can instigate the recognition and reward process, and build a celebratory business environment.

Having these frameworks in place will help your business retain all of these key stakeholders.  These frameworks should also recognise and reward people who have taken a ‘give it a go to grow’ approach, and may be not succeeded.  This will encourage others to try something new to improve the business.

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If you would like to learn how to be successful online, check out the “Online Business Solutions program being run online for Eastside Business Enterprise Centre

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Four ways to leverage the impact of your new online technology

Once your new online technology has been implemented you need to measure its impact to determine if it has met your goal for online success.  

The evaluation stage enables you to determine whether your investment of time and money into implementing the new online technology has been worthwhile, and how you can continue to build the momentum of its success.

This should be done through considering these four ways of leveraging the impact of your online new online technology

1. Did we win?

StartupStockPhotos - https://pixabay.com/en/children-win-success-video-game-593313/
CC0 Public Domain by StartupStockPhotos – https://pixabay.com/en/children-win-success-video-game-593313/

Implementing something new takes a lot of energy and resources, so from that, you will want to know if your goal for online success has been achieved through measuring whether it is doing what it is supposed to be doing – ie solving your pain point (eg increasing revenue) or a gain point (eg being the best business in your industry).

Having a key metric and gathering data related to your goal for online success will help you do this.  This metric may be increased sales / larger contracts or more referrals, or reduced operating expenses, staff absenteeism or less customer complaints.

The data to measure the impact of your new online technology can come from a range of sources, such as:

  • Sales / Finance reports
  • Hits on your website or social media
  • Increased enquiries / referrals

2. Should we do more?

CC-BY image from Crystal - What's Next - https://www.flickr.com/photos/crystalflickr/2317183342
CC-BY image from Crystal – What’s Next – https://www.flickr.com/photos/crystalflickr/2317183342

The ongoing use of the new online technology, coupled with the above data, will highlight areas of success as well as gaps which will need more work.  

This experience and data will then raise questions such as:

  • Should we ‘scale up’ what we are doing?
  • Do we need ‘add-ons’ or ‘added extras’ to truly leverage the new online technology?
  • Does anything need to be customised to meet our particular needs?

It will also highlight considerations for the next iteration of the new online technology, because one thing is certain, technology changes rapidly, so you will want to be thinking now about what you would like to achieve in the next 12-24 months with the technology.

3. It’s all about people

CC0 Public Domain image from Pixabay - https://pixabay.com/en/photos/therapy/?cat=people
CC0 Public Domain image from Pixabay – https://pixabay.com/en/photos/therapy/?cat=people

Your goal for online success could not be realised without the help and input of people, including: your staff, customers and suppliers, so recognising and rewarding this effort is important.

This recognition can be:

  • Intrinsic: through a simple thank you or acknowledgement of their input into the success of the implementation of the new online technology or
  • Extrinsic: through a bonus for staff, a discount for customers or thank you gift for suppliers

Asking for feedback from these key groups can highlight further opportunities for achieving your goal for online success. Analysing this information and the above data may also highlight the need for further training or for hiring / contracting more staff to really leverage the new online technology.

4. Exploit the change

CC-BY-SA by Leyla.A called Let's hear it, share some of your good news! - https://www.flickr.com/photos/leyla_arsan/22873063254
CC-BY-SA by Leyla.A called Let’s hear it, share some of your good news! – https://www.flickr.com/photos/leyla_arsan/22873063254

Achieving your goal for online success is a great way of sustaining the momentum generated through implementing your new online technology.  This is best done through sharing the successes of your new online technology through good news stories, both internally and externally.  

From these stories builds a history about your business which can be shared with potential customers and future staff which helps to bring life to your company’s brand which people can relate to, connect with, and share.

Also, share what you have learned from your experience with others.  Implementing a new online technology comes with its trials and tribulations, so sharing these with others through blog posts, media articles and presentations.   
So, don’t be afraid to leverage the impact of your new online technology to help build and grow your goal for online success.  

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If you would like to learn how to be successful online, check out the “Website fundamentals – Getting it right – program being run online for Eastside Business Enterprise Centre

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Four techniques for implementing your new online technology

After designing the key aspects for integrating your new online technology, it’s now time to implement the new online technology using effective tools and techniques.

The integration stage will require you to stay focussed on your goal and reason for online success by being determined and disciplined to succeed.  

Use the following four techniques to help you do that:

1. Create a plan of attack

CC0 Public Domain image by geralt https://pixabay.com/en/arrow-planning-plan-design-idea-394142/
CC0 Public Domain image by geralt https://pixabay.com/en/arrow-planning-plan-design-idea-394142/

“If you fail to plan, you are planning to fail!” (Benjamin Franklin).  

Once you know which implementation strategy you will be using, take the time to map out the steps needed to achieve your online success using a simple document such as the following Online technology implementation action plan (Click here to download a blank version) below:

Online technology implementation action plan

What? How? When? Who?
Inform key stakeholders about new online technology and when it will be implemented period Staff / Suppliers – email, meeting One month prior Information Technology Manager
Customers – information on website, email One week prior Customer Service Manager
Train staff to use new online technology In house training Two weeks prior Learning & Development Manager
Change over / start using new online technology Will depend on your implementation strategy Project Manager

Creating your plan of attack should be led by the ‘project manager’ responsible for the successful roll out of the new online technology, with the input of the key people responsible for supporting this process.  This way all aspects of the roll out can be taken into consideration from varying viewpoints and needs within organisation.

2. Get the skills mix right

CC0 Public Domain image by geralt - https://pixabay.com/en/mark-marker-hand-leave-training-589859/
CC0 Public Domain image by geralt – https://pixabay.com/en/mark-marker-hand-leave-training-589859/

Now that you have taken a workforce development approach to determining the new skills needed to ensure the success integration of the new online technology, deciding how these skills will be brought into the organisation is the next step.

Do this by undertaking a training needs analysis of your staff’s current capabilities and mapping this against the skills required to successfully implement your new online technology.  Any identified skills gaps in your organisation can be filled by:

  • Training of your existing staff to gain these new skills (either through formal/informal training) by running in house training or outsourcing it to an expert
  • Recruiting new staff who have the required skills, and/or
  • Contracting the work out to someone with the required skills

3. Break old habits

CC-BY-SA image from http://www.thebluediamondgallery.com/tablet/c/change.html
CC-BY-SA image from http://www.thebluediamondgallery.com/tablet/c/change.html

Often the hardest part of implementing something new into an organisation is getting people to change what they do now.  

This requires a change management process of:

  • Involving everyone impacted by the change from the start
  • Effectively communicating the need and benefits for change
  • Updating organisational policies and procedures to incorporate the change
  • Training staff and/or having people with the right skills to do the job
  • Having easy ‘how to’ resources such as help guides and videos
  • Asking for feedback throughout the process and making any necessary tweaks 

Taking ‘baby steps’ where the roll out of the new online technology is trialled by a small group of willing participants first helps to build champions who can then help others as the full implementation takes place.  

4. Gather data as you go

CC0 Public Domain image from https://pixabay.com/en/photos/data/
CC0 Public Domain image from https://pixabay.com/en/photos/data/

Measuring whether the implementation of the new online technology has helped you achieve your goal for online success is very important.  Evaluating the impact of the new online technology will ensure that the investment you have made, both in time and money, has been worthwhile.

To be able to measure the success of the implementation of your online technology requires that you factor in ‘trigger points’ to collect and analysis data along the way.

These trigger points can be:

  • Referring to your Online technology implementation action plan to determine if you have achieved key deadlines
  • Discussing the implementation of the online technology at staff meetings
  • Reviewing feedback about the impact of the implementation from staff, customers and suppliers
  • Analysing financial reports for improved income / reduced expenditure, and analysing HR reports for productivity improvements such as improved absenteeism / performance reviews 

These trigger points will allow you to see whether the roadmap to achieving your goal for online success is on track and when it’s been achieved.  

When determining what data you will use to measure the impact of the new online technology, also consider any ‘Plan B’s or C’s’ you could use if any of the original steps do not go according to plan.

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If you would like to learn how to be successful online, check out the “Website fundamentals – Getting it right – program being run online for Eastside Business Enterprise Centre

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Four design aspects for integrating your new online technology

Once you have decided on which online technology that you will implement, it is now time to design the integration of your new online technology.  

This is best done through a project management approach which has someone in charge of the integration process.  This will ensure that a number of key components of the integration process are happening at the same time.  This will also ensure that key milestones are established and effectively managed to ensure the new online technology is being fully utilised.

Consider these four design aspect for integrating your new online technology:

Which implementation strategy will you use? 

CC-BY Image from https://pixabay.com/en/photos/integration/
CC-BY Image from https://pixabay.com/en/photos/integration/

The integration of online technology requires careful consideration of how it will be implemented so that there are:

  • no interrupts to the business, especially to customers
  • no bugs or loss of data when the new online technology goes live, and
  • strategies to ensure that key stakeholders are fully informed and trained

There are four ways to implement your new online technology:

  • Piloting – where the new online technology is trialled by a small group of people for a short period of time to gauge how it will impact the business
  • Parallel Rollout – where the new online technology is implemented at the same time as the existing system is running to gauge its impact on the business before changing over to the new system
  • Phased Rollout – where the new online technology is brought in incrementally over a period of time to gauge its impact on the business before the old system removed
  • Direct Changeover – where the new online technology fully replaces the existing system, usually after a successful pilot has occurred

2. What policies and procedures are needed?

CC-BY image from Open Access Policies: An Introduction from COAPI - https://www.youtube.com/watch?v=UcXpF8bU714
CC-BY image from Open Access Policies: An Introduction from COAPI – https://www.youtube.com/watch?v=UcXpF8bU714

Concurrently, an investigation of the policies and procedures to support the effective implementation and use of the new online technology is very important.  

Policies and procedures are important intellectual property and risk management tools in a business as they ensure that the business can function effectively regardless of the people running it.  The investment in time to write or update policies and procedures is also quickly recouped through improved productivity and through the consistent approach by everyone delivering your products/services.

The best way to write and share policies and procedures is using a collaborative writing system such as Google Docs (inside Google Drive).  Google Docs allows you to create your policies and procedures so they can be easily accessed by your staff from anywhere and from any device, and so you can also allow your staff to edit them, so they can always be quickly up to date.

3. What skills are needed? 

CC-BY image from geralt - https://pixabay.com/en/skills-can-talents-training-835747/
CC-BY image from geralt – https://pixabay.com/en/skills-can-talents-training-835747/

When considering the skills needed to effectively use the new online technology it is best to take a workforce development mindset.

As part of your decision making about which new online technology you should use, you set yourself a key goal about how you would like the new online technology to improve your business eg generate more revenue or be the best at what you do.  When considering the skills needed to use the new online technology, keep this goal in mind, as it will ensure you consider all of the skills needed for your online success.

A workforce development approach involves:

  • identifying the skills needed to achieve the goal of your new online technology
  • mapping these skills against the current skills in your organisation to identify any skill gaps, and then
  • determining how skill gaps will be addressed eg: internal/external training, recruiting new staff, or outsourcing to contracts

4. What ongoing management and maintenance is required?

CC-BY image from WHY MAINTENANCE ROBOCRAFT??? | Robocraft #1 - https://www.youtube.com/watch?v=e70s4yIAzfA
CC-BY image from WHY MAINTENANCE ROBOCRAFT??? | Robocraft #1 – https://www.youtube.com/watch?v=e70s4yIAzfA

The integration of the new online technology will only be truly successfully when it is fully functional and an established component of your business.  However, like any technology, ongoing management and maintenance is an important part of its success.

This is done by regularly reviewing the effectiveness of the new online technology through system checks and reviews.  Key considerations of system and security updates is required, as are the processes needed to ensure that new staff can easily gain access to the online technology, and exiting staff are quickly removed from use.

Assigning a person or a team who is accountable for the management and maintenance of the new technology will ensure that it is always fully utilised. It will also allow this person/these people to manage and implement processes for any ongoing risks to the business such as the system ‘going down’ for a period of time.

Designing the integration of a new online technology can make or break its success, so to ensure that your investment into the new online technology is fully realised, take the time to do this stage well to ensure your online success.

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If you would like to learn how to be successful online contact us now (email or 0400 732 270) to find out more about how you can take these simple steps to your online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+LinkedIn and Twitter.

Four ways to help you decide which online technology you will implement

Before deciding on which particular version or type of the online technology you want to use, it is important to discover more about the online technology which will help you succeed online by:

  • Finding out the facts
  • Getting everyone involved
  • Funding the decision, and
  • Not procrastinating so you can plan to succeed

Let’s unpick these a little more.

Fact finding techniques 

CC-BY image 'Facts Video' from ICT QATAR
CC-BY image ‘Facts Video’ from ICT QATAR

It is important to find out as much information about the online technology in general before honing in on which brand or software that you might use.  For example, researching more about the topic, ie social media, mobile devices or the Cloud or whatever online technology will help you succeed online, before making your final choice.

There are many ways to do this:

  • Working with business mentors and/or attending workshops and events at local Business Enterprise Centres, Business Development Centres or Regional Development Boards
  • Speaking to others who are using the online technology – if you are unsure who this may be, ask the people working at one of the business support organisations listed in the above point
  • Reading blog posts, online articles and books – you will find these through doing a web search or by asking your online and face to face networks about what they read 

Record your findings, thoughts and questions in Evernote, a mobile app and website software which allows you to keep and access your notes from anywhere and from any device.  This means that you will have your information at hand when needing to make the final decision.

Bringing people along on the journey

CC-BY image "FIGURE 09.1 Goals per stakeholder and a shared goal from the manager" by Jurgen Appelo
CC-BY image “FIGURE 09.1 Goals per stakeholder and a shared goal from the manager” by Jurgen Appelo

Having those involved who will be impacted by the introduction of a new online technology in the research and decision making (discovery) phase will help improve the buy-in required when systems need to change in an organisation upon the introduction of the new online technology.  These people can include your business partners, your staff, your customers and your suppliers.

This involvement can be achieved through working with your team to establish a ‘shared goal’ about how the new online technology will help the organisation, your customers and your staff.  It should also align with your business’s overall vision and mission.  This can be done through staff meetings, one on one discussions, small internal and external focus groups and/or online surveys.

If you need to upskill your team to use the new online technology, you may be able to attract Industry Skills Funds. This money is available to businesses who wish to “build a highly skilled workforce that can take advantage of new business growth opportunities and adapt to rapid technological change”.

Creative ways to finance your decision

CC-BY image "Invest" by Got Credit
CC-BY image “Invest” by Got Credit

When times are tough it is very easy for a business to put their head in the sand and not want to invest any money into their business.  However, this is often the best time to do this, as the introduction of a new online technology can help your business get more exposure, grow and/or become more efficient.

A lot of online technologies now work as ‘software as a service’, making access to new online technologies very affordable.  Software that act as a service is web based, allowing you to access the service from any internet enabled device.  Software as a service also does not require any upfront investment but rather offers incremental monthly pricing points, allowing you to scale up and down depending on demand.

If you are being really creative in your use of online technologies, you may be entitled to R&D Tax Incentives.  This Australian Goverment scheme offers you the ability to reduce your business’s tax obligations through offsetting costs involved in creating new or improved products, processes and services, such as implementing a new online technology.

Techniques for taking the plunge

CC0 Public Domain image by Peggy Marco
CC0 Public Domain image by Peggy Marco

Now that you have done all of your research, established the shared goal for introducing a new online technology, and found some creative ways of funding it, you now need to make the final selection of which online technology brand or service that you are going to use.

You should use these two tools to help you with your final decision:

  • Functional requirements checklist which lists all of the features and functions that you would like your online technology to have, and which allows you to compare these across the different services on offer – click here to download a “Online technology ‘functional requirements’ checklist” which you can modify for your online technology
  • Briefing document to help you describe the background information and/or key features of your new online technology – this document will help you clarify what you would like to achieve with your online technology, and you can give it to potential providers so they have a clearer picture of your needs and desires – click here to download a “Selecting an online technology briefing document” which you can modify for your online technology

When making the final, final decision, always have in mind the ‘solution after next’.  That is, consider where you would like your business to be in 5 years time and try to anticipate what will be different between now and then: more customers and staff, improved technological advances etc.  Then when selecting the right type of online technology consider whether it will withstand this period of time and beyond to incorporate these changes.

You are now ready to make your decision about which online technology will help you succeed online.  The next step is then about carefully integrating the online technology to ensure your online success.  More about that next time.

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If you would like to learn how to be successful online, check out this great event being run online for Eastside Business Enterprise Centre – Online advertising options – Webinar on 19 April

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through FacebookGoogle+,LinkedIn and Twitter.

Discover more about the online technology which will help you succeed online

Now that you have committed and finalised your online success idea and decided on which online technology you are going to use to success online, it’s time to discover more about that online technology.

Each online technology can come in different formats, models or versions.  For example there are many social media sites such as Facebook, LinkedIn and YouTube etc, so it is important to do your due diligence before deciding on which kind, model or version of the online technology that you will finally use.

Find out the facts 

CC-By image from: https://commons.wikimedia.org/wiki/File:Facts_Myths.svg
CC-By image from: https://commons.wikimedia.org/wiki/File:Facts_Myths.svg

As there are so many options to choose from about any one online technology it is important to do some research to find out the factors about each format, model or version.  Start your research by discovering how other people are using the different versions of the online technology to achieve their online success.

This research will allow you to determine all of the features and functions that you would like the online technology to have to help you succeed online.

Here is a short wish list of disruptive online technology features and functions that you may want when selecting the final version of your online technology:

Online technology Features and functions
Social Media
  • Easy to use from a mobile phone
  • Cheap but effective online advertising or promotions
  • Creative ways of communicating and connecting with different audiences
  • Opportunities to start and participate in online groups
Mobile devices
  • Easy to create (eg writing emails) as well as consume (eg reading emails
  • Value for money data plans
  • Ability to transfer files to and from the mobile phone
  • Long lasting battery
The Cloud
  • Secure, reliable and fast information transfer and storage
  • Multiple users for the one account
  • Ability to scale up and down
  • Easily collaborate with others outside of the organisation

 

Get everyone involved

CC0 Public Domain from geralt: https://pixabay.com/en/group-person-inclusion-wheelchair-418449/
CC0 Public Domain from geralt: https://pixabay.com/en/group-person-inclusion-wheelchair-418449/

People can either help or hinder any new ideas.  If adopting an online technology which other people will need to use eg managers, employees, contractors, partners, spouses,  it is very important to involve them as early as possible in the discovery stage.

By involving other people in the discovery stage enables you to get ‘buy-in’ from the very outset of your online success  journey.  This involvement will enable you to discover if there are any additional features and functions that you need to consider to cater for other people’s needs when using the online technology.  

It will also allow you to draw on the knowledge, experiences and networks of a greater number of people when doing your research, and it will allow you to distribute the discovery workload as you delegate responsibility to find out information about the online technology to others.  It is also important to involve these people in helping you make the final decision for even better buy-in when the online technology comes on board.

 

Funding the decision 

CC-BY image by Michael Coghlan: https://www.flickr.com/photos/mikecogh/15802744018
CC-BY image by Michael Coghlan: https://www.flickr.com/photos/mikecogh/15802744018

Once you have done your research and gathered as much information as possible , it’s now time to make a decision from the range of choices you have as to which format, model or version of your online technology that you will select.  

As part of your decision making process, consider the costs involved in using the online technology, including any upfront and ongoing costs.  Also consider the costs involved in getting the online technology up and running eg personalising your profile settings or contracts, and in training others to use the new online technology.

This funding can come from your existing finances or if it is a larger online technology decision, getting a small loan may be necessary. You may also have the option of monthly payments for some online technologies.

 

Don’t procrastinate and plan to succeed

CC-BY image from: https://www.youtube.com/watch?v=NSp5l0Rm25M
CC-BY image from: https://www.youtube.com/watch?v=NSp5l0Rm25M

Once you have done your due diligence, “don’t put off until tomorrow what you can do today”. Have the confidence to make a decision and stick with it. Everything you have done up until now has provided you with the impetus, imagine and information to get to this decision, so back yourself.

Now that you have narrowed down which format, model or version of your online technology for online success you are going to use,  give its implementation time to work its magic in helping achieve your online success.  

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If you would like to learn how to be successful online, check out these great events being run for Eastside Business Enterprise Centre online and in Adelaide, South Australia:

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through Facebook, Google+,LinkedIn and Twitter.

Four helpful hints for refining your online success ideas

Recognising and understanding that you can use technology to solve a pain point or achieve a gain point is the first step to your online success.  However, setting and refining your online success ideas can take a bit of work, so here are four helpful hints to help you along the way.

1. Work with and listen to others 

CC-BY image from: https://www.flickr.com/photos/sinabeet/3394176889
CC-BY image from: https://www.flickr.com/photos/sinabeet/3394176889

The one thing about setting and refining your online success ideas is that many people have been there before you, so make use of this wisdom and experience by working with and listening to others.  

People are a good source of support, including:

  • coaches / mentors who specialise in working with people like you
  • advisors at business and career development centres whose role it is to help you
  • successful people who share their stories at networking events, in articles and books
  • attending workshops and webinar aimed at helping you achieve your goals

Also consider working with groups of people because as Aristotle said, “The whole is greater than the sum of its parts.” In other words, as a collective group, people are more likely to come up with better ideas than individuals working in isolation.  

This can be because:

  • there are opportunities to create environments which help release ideas (think De Bono’s 6 Thinking Hats)
  • one person’s idea can sprout another idea in someone else’s mind
  • there is accountability because the idea is out in the open

2. Make the time to do it 

CC-BY image from https://www.youtube.com/watch?v=-NVXOohYf-k
CC-BY image from https://www.youtube.com/watch?v=-NVXOohYf-k

Setting and refining your online success ideas is important, so make time to do this.  

Consider where and when you do your best thinking and creating. It can be when you are:

  • walking / running / working out
  • listening to music
  • creating something else eg knitting, sewing
  • mediating  
  • washing the dishes or gardening

This time can sometimes be when you are not thinking eg when you are driving home or catching a bus.

Wherever it may be, making the time to think through your ideas for online success will ensure you are on the right track.

3. Ways to determine which online technology to use 

CC-BY image from https://www.youtube.com/watch?v=PTEdlH4ODKQ
CC-BY image from https://www.youtube.com/watch?v=PTEdlH4ODKQ

Deciding on which online technologies to pursue and which online technologies you wont is important.  The simplest way to do this is to consider the pros and cons of each possible online technology.

As an example, let’s use the three most disruptive online technologies impacting people and business today to demonstrate the benefits and limitations of how they can help solve a pain point (increasing revenue / getting a job) or a gain points (being the best business / getting a better job):  

Using technology to solving a pain point or achieve a gain

Pros

Cons

Social media can connect with lots of people and be in the front of lots of people’s minds competing with a lot of ‘white noise’ and need to be consistently active
Mobile phones can communicate with people in many different way 24/7 people expect instant responses regardless of the time or day  
The Cloud can access and process information from anywhere and from any device hard to achieve work/life balance

This process helps you to determine whether a benefit outweighs a limitation when deciding which online technology to use to help you succeed online.  If you still cannot decide, it’s at this point that you should also ask for other people’s input.

Remember this process can be used when deciding on any type of online technology or major decision that may need to make.

4. Take the leap of faith

CC0 Public Domain image from: https://pixabay.com/en/leap-jump-chasm-jumping-person-456100/
CC0 Public Domain image from: https://pixabay.com/en/leap-jump-chasm-jumping-person-456100/

It’s time now to commit and finalise your online success idea and decide on which online technology you are going to use to solve your pain point or achieve your gain point.  

Whatever you decide to do, remember to use the pain point/gain point to stay focussed on why are going down this path.

You can now ready to move onto the next stage of your online success by gathering the information about the online technology which will help you succeed online.  More about that next time.

 

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If you would like to learn how to be successful online, check out these great events being run for Eastside Business Enterprise Centre in Adelaide, South Australia and online:

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through Facebook, Google+LinkedIn and Twitter.

Setting your goals for online success – some words of wisdom

We live in an era where people and businesses are either being disrupted by innovative online technologies or they are being disruptive with innovative online technologies.  

CC-BY Image from: https://en.wikipedia.org/wiki/Disruptive_innovation
CC-BY Image from: https://en.wikipedia.org/wiki/Disruptive_innovation

This disruption is happening through the following innovative online technologies:

Disruption in our lives can be a good thing if we are leading the change. However, it can be very disturbing if we are forced to change or we are being pushed out of our current position, whether that be going out of business, losing customers and/or losing our job.  

While the last two innovative technologies above are less likely to be used by small businesses and individuals, the top three most certainly should be as these are your keys to online success.

However, like anything in life, to use some or all of these innovative online technologies in your favour you need to be proactive by:

  • knowing why you need online success, and
  • knowing how you need to achieve online success

Knowing why you need online success

Knowing why you need online success usually comes from identifying and understanding the pain point you need to solve or the gain point that you would like to achieve.

CC0 Public Domain image by geralt - https://pixabay.com/en/problem-analysis-solution-hand-67054/
CC0 Public Domain image by geralt – https://pixabay.com/en/problem-analysis-solution-hand-67054/

A pain point can be:

  • not generating enough sales or needing to get a job
  • having to meet legislative or compliance requirements, or
  • solving an important problem (versus a ‘first world problem’)

A gain (or pleasure) point can be:

  • wanting to be the best business in your area or wanting to get a better job
  • improving yourself/your status and/or being highly regarded by others for what you have (think Apple and Harley Davidson owners) or can do, or
  • achieving a goal that you are aiming to achieve

Recognising why you need to change can also help you understand the areas that you need to improve, and how much change is required.

Knowing how you need to achieve online success

Knowing how you need to achieve online success requires you to think about what your business / your life would be like if you were to solve your pain point or achieve your gain point.  

CC0 Public Domain image by geralt - https://pixabay.com/en/businessman-career-success-479573/
CC0 Public Domain image by geralt – https://pixabay.com/en/businessman-career-success-479573/

This is done by creating a picture in your mind of what your life would be like, and how you would feel, if you solved your pain point (eg increased revenue) or achieved your gain point (eg improved status).

Once you have this image or your goal in your mind, you then need to record it in some way.  This can either be through:

  • writing down your ideas using Evernote
  • creating a ‘visualisation’ board using images in Pinterest, or
  • recording yourself through the voice or video recorder on your mobile device

Stating your goal in a way which you can then measure it is best.  For example “I will increase revenue by 10% this year” or “I need to speak to 3 people this week about what job opportunities are available”.

Once your goal is out of your head you:

  • can use the information to remind you what you are trying to achieve
  • share the information with others to get feedback, and
  • you can use the information to measure whether you are on the right track

So what might online success look like?

The following table outlines how the top three innovative online technological disruptors can be used to achieve your goal for online success:

Online technology Increase revenue (Business pain point) Improve status (Individual gain point)
Social media allows you to connect and have ongoing communications with lots of people in a very quick and interesting way Create a social media page/profile for your business in a social media space where your customers ‘hang out’ online eg Facebook is great, but so is Twitter and Instagram Ensure you have a professional online profile suited to your industry which showcases what you can do eg on LinkedIn, Tumblr or YouTube
Your mobile device allows you to update and monitor your online profile, as well as reply to others through social media, SMS/Instant messaging and email Capture and create interesting posts for your social media page/profile which customers find interesting and/or useful Connect and communicate with people in your industry through online discussions which highlight what you can do and what you know
The Cloud allows you to access your programs and files from any device as long you have internet. This means you can work and play from anywhere Access and process information collaboratively with people in and outside your business from any location to improve your business opportunities Be flexible and adaptable about when and where you communicate and interact with other widens where you can work from

Accountability is important

Now that you have some idea about why and how you would like to succeed online, set yourself some key dates about when you would like to achieve them by. but make them realistic.  

Depending on the size of your goal, this could be 3-5 years or it could be 3-5 months or weeks.  Whatever length they are, these deadlines need to be achievable with the time, money and resources that you have available or that you can get access to.

Also, use the method that allowed you to get your goal outside of your head to remind you what you are trying to achieve.  This will help you stay focussed on your goal for online success.

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If you would like to learn how to be successful online, check out these great events being run for Eastside Business Enterprise Centre in Adelaide, South Australia and online:

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

Stay up to date with the latest in being successful online by subscribing to our Digital Capability  eUpdate or connecting with us online through Facebook, Google+, LinkedIn and Twitter.

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