Innovation is important to any business as it helps to stimulate new ideas and solve old problems, thereby ensuring your business remains current and viable. The key to sustaining innovation, however, is ensuring that you and your staff are prepared
A modern business operates in a very complex environment that requires its people to work collaboratively with one another if the business is to survive. Collaboration is a process of shared decision-making in which all team members constructively contribute to
Good communication is complex so it is important to keep this in mind when you are communicating important messages to your team. How you communicate with others is based on the assumptions you have learned over your lifetime. However, these
It is important that you know why your customers think your business is better than your competitors as this will help you to understand what is your competitive advantage, and this will improve your business’s chances of success. You can
Business growth is possible either through the acquisition of other businesses or through unique and innovative ideas which have a market which is willing to pay the price for the product or service to make it a profitable venture.
Social media marketing is by far the most cost effective way that any business can promote their products/services. Social media numbers continue to grow steadily each year, with Facebook still being the most popular site in Australia, and newer social
Lots of people go into business because they are passionate about something. They soon discover, however, that simply starting a business doesn’t guarantee people will flock to it and love it as much as they do. They then struggle with
Really successful businesses don’t just happen. They come about because they know why their customers hire them to get a job done well. This deep understanding of their customers’ ‘jobs to be done’ provides the business with an competitive advantage
Many small businesses really struggle with the concept of using digitally marketing for their business. Most of them think it is going to be a quick fix or the silver bullet which will shot their business to the top, with
There has never been a better time for small business to increase their customer leads through online advertising. One of the most popular forms of online advertising is placing paid advertisements which appear on search engine results such as Google.