Once your new online technology has been implemented you need to measure its impact to determine if it has met your goal for online success.  

The evaluation stage enables you to determine whether your investment of time and money into implementing the new online technology has been worthwhile, and how you can continue to build the momentum of its success.

This should be done through considering these four ways of leveraging the impact of your online new online technology

1. Did we win?

StartupStockPhotos - https://pixabay.com/en/children-win-success-video-game-593313/
CC0 Public Domain by StartupStockPhotos – https://pixabay.com/en/children-win-success-video-game-593313/

Implementing something new takes a lot of energy and resources, so from that, you will want to know if your goal for online success has been achieved through measuring whether it is doing what it is supposed to be doing – ie solving your pain point (eg increasing revenue) or a gain point (eg being the best business in your industry).

Having a key metric and gathering data related to your goal for online success will help you do this.  This metric may be increased sales / larger contracts or more referrals, or reduced operating expenses, staff absenteeism or less customer complaints.

The data to measure the impact of your new online technology can come from a range of sources, such as:

  • Sales / Finance reports
  • Hits on your website or social media
  • Increased enquiries / referrals

2. Should we do more?

CC-BY image from Crystal - What's Next - https://www.flickr.com/photos/crystalflickr/2317183342
CC-BY image from Crystal – What’s Next – https://www.flickr.com/photos/crystalflickr/2317183342

The ongoing use of the new online technology, coupled with the above data, will highlight areas of success as well as gaps which will need more work.  

This experience and data will then raise questions such as:

  • Should we ‘scale up’ what we are doing?
  • Do we need ‘add-ons’ or ‘added extras’ to truly leverage the new online technology?
  • Does anything need to be customised to meet our particular needs?

It will also highlight considerations for the next iteration of the new online technology, because one thing is certain, technology changes rapidly, so you will want to be thinking now about what you would like to achieve in the next 12-24 months with the technology.

3. It’s all about people

CC0 Public Domain image from Pixabay - https://pixabay.com/en/photos/therapy/?cat=people
CC0 Public Domain image from Pixabay – https://pixabay.com/en/photos/therapy/?cat=people

Your goal for online success could not be realised without the help and input of people, including: your staff, customers and suppliers, so recognising and rewarding this effort is important.

This recognition can be:

  • Intrinsic: through a simple thank you or acknowledgement of their input into the success of the implementation of the new online technology or
  • Extrinsic: through a bonus for staff, a discount for customers or thank you gift for suppliers

Asking for feedback from these key groups can highlight further opportunities for achieving your goal for online success. Analysing this information and the above data may also highlight the need for further training or for hiring / contracting more staff to really leverage the new online technology.

4. Exploit the change

CC-BY-SA by Leyla.A called Let's hear it, share some of your good news! - https://www.flickr.com/photos/leyla_arsan/22873063254
CC-BY-SA by Leyla.A called Let’s hear it, share some of your good news! – https://www.flickr.com/photos/leyla_arsan/22873063254

Achieving your goal for online success is a great way of sustaining the momentum generated through implementing your new online technology.  This is best done through sharing the successes of your new online technology through good news stories, both internally and externally.  

From these stories builds a history about your business which can be shared with potential customers and future staff which helps to bring life to your company’s brand which people can relate to, connect with, and share.

Also, share what you have learned from your experience with others.  Implementing a new online technology comes with its trials and tribulations, so sharing these with others through blog posts, media articles and presentations.   
So, don’t be afraid to leverage the impact of your new online technology to help build and grow your goal for online success.  

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If you would like to learn how to be successful online, check out the “Website fundamentals – Getting it right – program being run online for Eastside Business Enterprise Centre

Or contact us (email or 0400 732 270) now to find out more about how you can take these simple steps to online success.

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Four ways to leverage the impact of your new online technology

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