With more and more people turning to the web to find a business, online customer service strategies are now an essential part of any modern business.
So what are your online customer services strategies, and do they:
- provide anywhere, anytime customer convenience?
- help save your customers time and money?
- employ ‘give to get’ strategies, and utilise the ‘push and pull’ potential of the web?
- help you ‘listen to your customers’ online without having to be online 24/7?
- automate some of your customer service? and
- utilise freely available data to monitor your customer service?
Remember, great online customer service strategies will enable you to:
- attract new customers
- sustain customer loyalty, and
- establish your business as a distinctive brand
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